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"Introduction to Marketing" question number distribution across years
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WAEC questions for "Commerce :: Introduction to Marketing"
Q1
Which of the following are exclusively functions of marketing?
A
Buying, pricing, selling and promotion
B
Risk-bearing, storage, production and transporting
C
Organizing, risk-bearing, transporting and storage
D
Production, promotion, distribution and transporting
E
Q2
Which of the following is not a sales promotion method?
A
Demonstration
B
Exhibition
C
Free sample
D
Newspaper.
E
Q3

Which of the folowing is not an advantage of marketing?

A

Creation of demand

B

Ensuring effective distribution of goods.

C

Implementing governmenregulations

D

Application of marketing techniques

E
Q4
Which of the following refers to the division of a market into identifiable sub-markets?
A
Market research
B
Market segmentation
C
Market penetration
D
Market mix.
E
Q5
The process of putting goods in attractive packets to arouse the interest of customers is
A
collation
B
wrapping
C
branding
D
packaging
E
Q6
The process of dividing market into identifiable sub-markets is known as
A
marketing concept
B
market segmentation
C
market research.
D
market orientation
E
Q7
Which of the following is the main task of the Marketing Manager whose company had adopted the marketing concept? To
A
identify and satisfy customers' needs.
B
maintain the company's share of the market.
C
recruit more salesman.
D
make maximum profit
E
Q8
The Money Market is the
A
market for long-term loans.
B
market for short-term loans.
C
market for government securities
D
banking hall of commercial banks
E
Q9
Activities undertaken to create awareness for a product by giving out samples, premium or conducting contests are known as
A
marketing mix
B
marketing concept
C
consumerism
D
sales promotion
E
Q10
Market skimming is an example of
A
pricing policy
B
sales promotion
C
advertising
D
consumerism
E
Q11

Which of the following is not a marketing function?

A

Advertising

B

Insurance

C

Packaging

D

Transportation

E
Q12
The marketing activity that stimulates immediate demand for a product is
A
sales promotion.
B
publicity.
C
consumer relations.
D
personal seling.
E
Q13

Which of this is not a basic marketing function?

A

Exchange

B

Production

C

Facilitation

D

Information.

E
Q14
Which of the following describes the marketing mix?
A
Distribution, product policy, promotion, pricing policy
B
Product planing, development, market research, price
C
product, price, place, development
D
Communication, advertising, pricing, promotion
E
Advertising, pricing, development, commumnication
Q15
Which of the following facilities is very useful to an organization that posts a large number of mails regularly?
A
Franking machine
B
Business reply service
C
Mail transfer
D
Poste restante
E
Private mail bag
Q16

Business activities responsible for identifying, anticipating and satisfying customers' requirement profitably are called

A

advertising

B

public relations

C

marketing

D

sale promotion

E

sales management

Q17

Self-service, mail order and automatic vending are examples of 

A

marketing mix

B

sales promotion

C

public relations

D

selling techniques

E

personal selling

Q18
Which of the following is the basic principle of marketing concept?
A
Seller-oriented
B
Producer-oriented
C
Consumer-oriented
D
Manufacturer-oriented
E
Product-oriented
Q19
Which of the following is not performed by marketing
A
Provision of revenue
B
Provision of employment
C
Export promotion
D
Enlargement of the market
E
Changing the nature of marketable goods
Q20
Who among the following has no right of ownership to a business organization?
A
Shareholder
B
Entrepreneur
C
Partner
D
Debenture holder
E
Sole-proprietor
Q21
Industrial, commercial, and direct services are branches of
A
manufacturing
B
occupation
C
exchange
D
distribution
E
specialization
Q22
Which of the following are functions of marketing?
A
Buying, financing, selling and transporting
B
Sorting, grading, managing and storage
C
Risk-bearing, storage, production and promotion
D
Organizing, risk-bearing, transporting and storage
E
Production, promotion, distribution and pricing
Q23
The diagram illustrates the marketing concept of
A
pricing policy.
B
competitive promotion.
C
consumer sovereignty.
D
distribution channel.
E
product policy.
Q24
The use of name, symbol, letter or any combination of these by a company to distinguish its product is called
A
product mix
B
marketing mix
C
slogan
D
trade mark
E
product differentiation
Q25
The collection of information on the taste of consumers and the extent of demand for a product is called
A
consumer orientation
B
advertising.
C
market research
D
marketing mix
E
market segmentation.
Q26
Which of the following is not a marketing function?
A
Packaging.
B
Branding.
C
Advertising.
D
Accounting.
E
Pricing.
Q27
Commerce is not concerned with
A
charging the place of a product.
B
changing the form of a product.
C
changing ownership of a product.
D
distribution of a product
E
warehousing of a product.
Q28
Which of the following is not a branch of Commerce?
A
Trade
B
Transport
C
Warehousing
D
Production
E
Banking
Q29
Place as a component of the marketing mix is the same as
A
market centre
B
central location
C
distribution
D
communication
E
warehouse
Q30
The activities of competetors in the market are part of the
A
technological environment.
B
social environment.
C
legal environment.
D
political environment.
E
economic environment.
Q31
The cost of advertising a product is ultimately borne by the
A
manufacturer.
B
Wholesaler.
C
agent.
D
consumer.
E
retailer.
Q32
Which of the following assigns a name to a product?
A
Copyright
B
Packaging
C
Labelling
D
Patent
E
Branding
Q33
Which of the following is not an element of the marketing mix?
A
product
B
pricing
C
promotion
D
purchases
E
place
Q34
Which of the following media combines the advantages of sound and motion?
A
Radio.
B
Neon sign.
C
Bill Board
D
Hoarding
E
Television
Q35
Which of the following is not a component of a company's marketing mix?
A
Product plan.
B
Distribution plan.
C
Policy plan.
D
Promotion plan.
E
Pricing plan.
Q36
Marketing activities start at the
A
idea stage.
B
production stage.
C
commercialization stage.
D
business analysis stage.
E
point of sale stage.
Q37
Which of the following is not a basic utility created by marketing?
A
Time
B
Ownership
C
Place
D
Possession
E
Form
Q38
The essence of the marketing concept is that all company planning, operations and other activities should be
A
consumer oriented.
B
dividend oriented.
C
profit oriented.
D
product oriented.
E
company oriented.
Q39
The giving of free samples to stimulate consumers demand for a company's product is called
A
advertising.
B
consumer protection.
C
marketing research.
D
marketing concepts.
E
sales promotion.
Q40
Branding is a good example of
A
competitive advertising.
B
marketing research.
C
generic advertising.
D
consumeration.
E
marketing concept.
Q41
The interplay of such variables as product, price, distribution and promotion is known as
A
the distribution mix.
B
market segmentation.
C
the marketing mix.
D
the marketing concept.
E
product mix.
Q42
Which of the following involves gathering and analyzing information about demand, consumer wants and new products?
A
Sales promotion.
B
Market research.
C
Personal selling.
D
After-sales service.
E
Physical distribution.
Q43
Which of the following is a function of marketing?
A
Manufacturing.
B
Quality control.
C
Book-keeping.
D
Distribution.
E
Extraction.
Q44
The marketing concept which begins and ends with satisfying the needs and wants of the consumer is called
A
caveat venditor
B
consumer orientation
C
consumer association
D
consumer protection
E
caveat emptor
Q45
Which of the folowing is an aspect of the marketing concept?
A
Product orientation.
B
Sales orientation.
C
Consumer orientation.
D
Mass production.
E
Mass distribution.
Q46
The concept of marketing as a process which begins and ends with the needs and wants of the consumer rather than those of the organization is called
A
caveat venditor.
B
consumer orientation.
C
consumer association.
D
consumer protection.
E
caveat emptor.
Q47
Which of the following is not an element of the marketing mix?
A
Product.
B
Pricing.
C
Promotion.
D
Merchandising.
E
Distribution.
Q48
Which of the following is not a component of a company's marketing mix?
A
Product planning and price structure
B
Promotional plan
C
Distribution Plan
D
Economic plan
E
Public relations plan
Q49
An important marketing concept is that all company planning and operations should be
A
profit--oriented.
B
company-oriented.
C
organization-oriented.
D
dividend-oriented.
E
customer-oriented.
Q50
The essence of marketing is
A
exchange.
B
sales.
C
trade.
D
research.
E
profit.