Elements of Business Management and Marketing Generix Content - Elements of Business Management and Marketing
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"Elements of Business Management and Marketing" question number distribution across years
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JAMB questions for "Commerce :: Elements of Business Management and Marketing"
Q1
The function which ensures that set of objectives are attained by an organization is
A
planning
B
directing
C
staffing
D
controlling
E
Q2
An organisational structure that is military in nature is the
A
line structure
B
staff structure
C
line and staff structure
D
functional structure
E
Q3
The efficiency of an organization is enhanced by
A
government assistance
B
the host community
C
customer support
D
skilled manpower
E
Q4
The concept which focuses on consumers in decision-making is
A
selling concept
B
marketing concept
C
product concept
D
production concept
E
Q5
Market skimming is an example of
A
market penetration
B
sales promotion
C
pricing policy
D
advertising
E
Q6
A firm that disposes its waste properly is discharging its
A
community responsibility
B
environment responsibility
C
civic responsibility
D
social responsibility
E
Q7
The four Ps of marketing are
A
product, place, process and promotion
B
price, product, property and place
C
price, product, place and promotion
D
price, production, place and property
E
Q8
The role of a wholesaler in the channel of distribution is to
A
buy goods directly from the manufacturers
B
buy goods in large quantities and sell in small quantities
C
produce goods in quantities and sell in small quantities
D
sell goods directly to the consumers
E
Q9
An aspect of marketing that stimulates buying by providing free gifts is
A
personal selling
B
sales promotion
C
publicity
D
advertising
E
Q10
A seller attracts and retains patronage by
A
rendering customer service
B
enhancing sales promotion
C
rendering pre-sales service
D
enhancing public relations
E
Q11
The limit of functions, activities and personnel that a supervisor can effectively manage in a business organization is
A
authority and responsibility
B
delegation of authority
C
span of control
D
chain of command
E
Q12
The setting of objectives for an organization and determining how to accomplish them is
A
decision-making
B
social responsibility
C
organizing
D
planning
E
Q13
A step-by-step method of carrying out function in an office is known as
A
procedure
B
organizing
C
policy
D
programme
E
Q14
The strategy adopted by a firm that ceases to operate at one or more locations because of inactivity is
A
diversification
B
consolidation
C
rejuvenation
D
focus
E
Q15
An action taken by a company outside its object is regarded as
A
a trespass
B
caveat emptor
C
ultra vires
D
uberrima fides
E
Q16
When an organization studies a market that is underserved by others and creates a product or service for the segment, it is engaged in
A
product differentiation
B
market integration
C
market positioning
D
market orchestration
E
Q17
What is the most important use of promotion in marketing?
A
Education
B
Information
C
Persuasion
D
Conviction
E
Q18
The basic function of the Nigerian Ports Authority is to
A
coordinate the activities of all the seaports in the country
B
facilitate and control the movement of goods and services into and out of the country
C
ensure that the right caliber of personnel is employed at the ports
D
coordinate and regulate the activities of shipping lines
E
Q19
An example of service rendered by NIPOST is
A
courier
B
mail delivery
C
electronic mail
D
telephone
E
Q20
A functional structure is an organizational structure in which
A
there is no hierarchy
B
abstract rules are applied
C
equity prevails
D
a specialist enforce his directives
E
Q21
A firm that adapts itself to delivery the desired satisfaction more effectively and efficiently than its competitors is said to be practising
A
marketing concept
B
product concept
C
price concept
D
distribution concept
E
Q22
The management function that makes the difference in intensity of behaviour is
A
controlling
B
planning
C
coordinating
D
motivation
E
Q23
The focal point of marketing is
A
profit-making
B
sales
C
the buyer
D
the competitor
E
Q24
The process of dividing tasks into jobs and departments and of delegating authority is known as
A
leading
B
directing
C
organizing
D
staffing
E
Q25
One of the most important functions of marketing is
A
encourage research activities to meet needs
B
Creating classes of merchant among businessmen
C
the extension of markets for business
D
providing finances to business
E
Q26
The letters E and OE stands for
A
errors of exception
B
errors and omission exception
C
estimated and order error
D
end of error
E
Q27
An important issue for consideration in the product element of the marketing mix is the
A
adequate promotion of the product
B
channel of distribution of the product
C
price of the product
D
planning and development of the product
E
Q28
Departmentalization is an aspect of
A
planning
B
organizing
C
directing
D
controlling
E
Q29
In the line type of organizational structure,
A
the lines of authority are vertical
B
there is the application of division of labour
C
specialization is carried to a maximum degree
D
the lines of authority are horizontal
E
Q30
The chart above represents the
A
marketing mix relationship
B
product mix relationship
C
promotion mix relationship
D
advertising mix relationship
E
Q31
The role of public relations in principally to
A
sustain goods relationship
B
advertise a firm's products
C
carry out publicity
D
create goods image
E
Q32
The practice whereby soft drink manufacturers give away caps, bags and other items when customers buy their product is a form of
A
making strategy
B
publicity
C
sales promotion
D
advertising
E
Q33
A group of specialized functions of marketing is
A
buying, selling, advertising and packaging
B
buying, selling, storing and information
C
buying, selling, labeling and promotion
D
buying, selling, skimming and pricing
E
Q34
The composite functions of management are
A
planning, supervising, communicating and directing
B
coordinating, supervising, staffing and communicating
C
planning, controlling, organizing and directing
D
directing, supervising, motivating and controlling
E
Q35
The organisational structure above represents
A
line and functional structure
B
functional structure
C
line and staff structure
D
line structure
E
Q36
Modern business philosophy empasizes
A
quality products
B
customer satisfaction
C
sales volume
D
public relations
E
Q37
The focal point of all marketing efforts is the
A
seller
B
profit
C
product
D
buyer
E
Q38
The concept of limiting the types, sizes and other characteristics of a product line without sacrificing utility or durability is called
A
simplification
B
standardization
C
specialization
D
sacrificing
E
Q39
Staff position in an organization borders on
A
authority
B
advice
C
responsibility
D
control
E
Q40
The line function in a typical manufacturing enterprise is normally performed by the
A
public relations department
B
estate or properties department
C
marketing department
D
legal department
E
Q41
Under what management function would the motivation of employees fall?
A
Staffing
B
Organizing
C
Directing
D
E
Q42
I. Money and machines II. Material and money III. Materials and man. Which combination of the above are basic requirements as business resources?
A
I and II
B
II and III
C
I and IV
D
II and IV
E
Q43
The right of the public to protect against questionable products and marketing practices is
A
an economic aspect of the business
B
a social responsibility
C
a legal aspect of the business
D
a political aspect of the business
E
Q44
Inventory control is an aspect of
A
Operations Research
B
Materials Management
C
The organizing function
D
Span of control
E
Q45
Management is described as
A
getting things done through people
B
implementation of business decisions
C
the number of levels in an organization
D
the people in authority in an organization
E
Q46
The most essential element of a product is the
A
Price
B
Utility
C
Design
D
Colour
E
Q47
An agent must not make any secret profits in performance of his duties but can only be rewarded by his principal through
A
Remuneration and indemnity
B
Payment of commission and salary
C
Granting of business concessions
D
Forwarding of business links
E
Q48
Personnel activities that promote the general image of an organization are part of
A
Advertising
B
Sales promotion
C
Public relations
D
Business correspondence
E
Q49
An underlying principle in the marketing of goods is that firms should
A
train their personnel
B
be consumer oriented
C
advertise he goods
D
sell through outlets
E
Q50
The management function of evaluating whether objectives are being achieved is
A
planning 
B
directing
C
organizing 
D
controlling 
E
Q51
In a business organization, the annual operation plan or budget is a form of
A
casual plan
B
medium-term plan
C
long term plan
D
short term plan
E
Q52
When a vendor supplies newspapers from house to house and across the streets, the element of marketing mix involved is
A
product
B
price
C
promotion
D
place
E
Q53
The business organization with the best business objectives is
A
Okon
B
Taiwo
C
Kalu
D
Musa
E
Q54
The marketing approach by which a firm carries out a detailed analysis of itself, the consumers and its competitors is known as 
A
market analysis
B
marketing mix analysis
C
marketing opportunities analysis
D
market survey
E
Q55
The breaking down of a market into separate and identifiable elements each with its own special product requirements is known as market
A
differentiation
B
segmentation
C
penetration 
D
identification 
E
Q56
Taking a new product to a particular part of a country to test the reaction of consumers to the product is referred to
A
sales promotion
B
sampling
C
merchandising  
D
advertising 
E
Q57
A manufacturer can make his product distinguishable from those of other competitors by
A
providing catalogues for the wholesalers
B
aggressive sales promotion
C
branding and packaging the product
D
selling the product at a much lower price
E
Q58
which of the following are forms of sales promotion?
A
Advertising, personal selling and publicity
B
Advertising, market skimming and publilcity
C
personal selling, packaging and publicity
D
Advertising, packaging and publicity
E
Q59
A disadvantage of personal selling is that it
A
increases a company's operating costs
B
decrease a company operating costs
C
increase a company's number of customers 
D
reduces a company's area of patronage
E
Q60
Motivation is an essential element in management because it
A
leads to the improvement of staff welfare
B
encourages individuals to work towards achieving the organisation's objectives
C
reduces friction among employees in the process of achieving the organization's objectives
D
helps to eliminate industrial disharmony
E